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KJ Joinery wanted to grab attention with their van livery in Dundee.
Their two vans were in mint condition and deserved a livery to compliment the vehicles.
The business partners also wanted a bespoke design combining the initials of the business name. As with most projects where we begin with a blank slate, I suggested creating a logo. I design distinctive logos which build the visual identity for small to medium businesses. The identity creates a consistent look through signs, marketing and online channels.
I wanted to combine the initials and include a clue as to what the company did. By creating and then refining a negative shape between the K and J, this made the form of a dovetail joint. The clue within the logo adds interest and meaning to the graphics, especially on the vans.
After several meetings to discuss the content and positioning of the van graphics, we decided to use a large, diagonal logomark to make the vans stand out. The objective was to grab attention and lead the reader into the lettering, promoting their name and contact details.
Two shades of grey, high performance vinyls were used on both the black and white vans. I applied each livery within one day – over a weekend and also on a Monday. This helped ensure that the men both had transport for their busy weekday schedules.
Are you looking for an eye catching van livery in Dundee? Get in touch to find out more