Marketing your business with a visual identity design will benefit you long term.
More than a logo or livery design, the system shares key elements of your business’ visual identity cohesively across various materials and platforms.
The system doesn’t have to be extensive nor complicated. Nor does it have to cost the earth.
Jordan and Kris are joiners focused on the doors and windows installation market in the north east of Scotland. Their business’ memorable name influenced the logomark design.
Simple vertical stripes were added on two Transits’ and one Mini Cooper livery design. The stripes reduced negative space around the vans’ main panel, created an impactful point of interest, as well as tie the livery and visual identity system together.
Gradually, the vertical stripes became a key component for building the Raise and Glaze visual identity.
The livery design influenced everything from their embroidered garments to the company’s website.
The brief for K. J. Joinery’s two Transit van liveries emphasised impact.
I designed a monogram with a negative space dovetail joint for K. J. and with a view to utilising the logo design as part of the van livery.
The business partners loved it and wanted it to dominate the graphics on their sporty, short wheel base Transits.
Alan Smith started Cluaran (the Gaelic word for thistle) Electrics Ltd in 2019.
Alan sketched an idea for a thistle logomark and I developed his concept to create his van logo and livery design.
The van is a head turner with a minimal message but a lot of impact.
Again, elements of Cluaran’s logomark presented opportunities to create shapes and graphics across various touchpoints.
Interested in a logo and livery design for your business?
Get in touch to find out more.